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Wednesday, October 7, 2026
Tech Insights Blog

Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the company.

An official representative said: "We will be making no comment on this. The governance of the team stays unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

The deal would represent a significant increase in value of Mercedes F1 after Ineos Group bought its share for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport globally.

This trend was evident with the success of the Formula 1 film starring Brad Pitt, which was released last summer and has grossed over $630m (£458m) at the box office.

It is the actor's top-grossing movie and the most successful sports movie ever released.

Present Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three races left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Written by

Joseph Collier

A tech enthusiast and digital strategist with over a decade of experience in software development and emerging technologies.

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